1
discover & define
Empathize. A good product begins with understanding the problem. One question can spark new thoughts and inspire ideas. Who is the target audience? What are their needs?
2
design
Sketch. It's time to consider how users will interact with our proposed solution, forming a clear picture of the interface with wireframes, user journey maps, personas, and more.
3
prototype & test
Create. Here's the extra fun part. Lets make the experience as real as it could be for our users. User testing allows users to try it out and give feedback to refine the product.
4
release, rinse & repeat
Iterate. Continually improving, designing, and gathering user feedback helps create comprehensive models aligned with user needs, saving time, energy, and money.
